Dialpad iOS Calling RedesignLed the full redesign of Dialpad's iOS calling experience — shipped to 189K monthly callers. +25% caller growth, 99.76% connection success rate, and features previously buried now actively used at scale.
Romina Ideses
Senior Product Designer @ Dialpad
DESIGNER & BUILDER
With over 10 years bridging craft, strategy, and impact — I design products that move fast and feel right.
I'm currently designing at Dialpad — where I've spent the last 4 years shaping how people communicate — across iOS, Android, and desktop — for an AI-powered platform based in San Francisco. Before that, Senior Product Designer at PedidosYa and Despegar, two of Latin America's biggest consumer platforms, where I contributed to large-scale rebrands reaching miles of users.
- I own features end-to-end. I'm the designer who sits in engineering syncs, writes specs, and stays until it ships right. I bring a strategy lens — not just polished screens, but decisions that hold up under pressure and scale.
- With the rise of AI, I've been exploring how it changes the way we work: building functional prototypes directly from our design system, shipping faster, and collapsing the gap between concept and production. Tools like Claude Code are part of that — designers don't just hand off anymore. We build together.
- Currently finishing a Master's in Business & Technology at Universidad de San Andrés — because good design at scale needs more than craft. It needs systems thinking, leadership, and a seat at the strategic table.
🛠️ Work
Never miss what mattersDesigned Catch Up at Dialpad — a hackathon prototype that became a shipped product used by 24K users in month one, and runner-up in Customer Happiness at the EPD Hackathon.
Caller ID redesign that changed outbound calling behaviorRedesigned the Caller ID selector on the Dialpad keypad across iOS and Android — 65K+ selections/month post-launch, with users now actively choosing their identity before every call.
Stay in the meeting — on any deviceDesigned the Move to This Device feature at Dialpad — shipped simultaneously across 5 platforms as part of the Spring App Refresh 2024, closing a competitive gap.
🚧 Coming Soon
Coming soon
Power Dialer for Sales teamsDesigning a power dialer platform at Dialpad that removes the manual work of outbound calling, helping reps move faster, stay focused, and reach more people.Coming soon
Coming soon
Analytics Report ImprovementsImproved the Power Dialer analytics reporting experience at Dialpad, helping sales teams surface clearer insights from their outbound calling data.Coming soon
🌟 Highlights
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🧠 Mindset
Ideas I carry with me. Words, voices, and reflections that shape the way I build, collaborate, and see the world.
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✏️ Writing
- The biggest changes this year didn't happen on my resume
- Do you ever feel like you're missing the ideal context to grow?
- New iOS Calling Experience at Dialpad — shipped
- Lo que te rodea, te moldea
- From tactical to strategic: how AI-first transforms the designer's role
- Do designers need to know how to code?
- How do we adapt a desktop experience to mobile?
- Practice, practice, practice
- Back from Sicily
- Interviews #1 — Hallway Chats
- Cinco claves para transformar tus conocimientos en herramientas de UX
- Mi transición como UXer: de viajes a delivery
About me
With over 10 years bridging craft, strategy, and impact — I design products that move fast and feel right.
My path started in Graphic Design and grew into digital product design. For the last 4 years at Dialpad, I've shaped communication experiences across mobile and desktop, working hand-in-hand with engineering and product to accelerate velocity and AI-powered workflows.
I'm a global collaborator by nature — born in Latin America, working across cultures and disciplines, guided by curiosity, collaboration, and a bias for action.
Beyond shipping product, I'm passionate about growing designers and helping teams lead with clarity. Currently pursuing a Master's in Business & Technology (MBT) at the University of San Andrés — investing in the strategic and leadership layer for my next chapter.
Lately:
- Going deep on Claude Code, GitHub flows, branches, commits, and release processes — the tools are powerful and I'm not afraid of them
- I lift heavy 3–4x a week and aim for 8–10K steps a day — started with zero technique, now hitting progressive overload and seeing real results
- When you have a vision, a direction, and a plan, the results come. That applies to everything.